Tag: store

Tips for improving sales online

Tips for improving sales online

Written by Secure Net Shop

Aside from standard promotional tactics, there are some actions that can be taken in order to improve sales online. Here are a few:

One click sales

This is where a set of recent and related products are displayed when the customer is about to check out on the website shopping cart. Beside each item should be the expected total including shipping if the item was added to the current purchase. This should be sold as a single click item and should require no more information from the customer.

Subscriptions

Certain consumables will be ordered again and again. One way to increase sales of these items is to offer slight reductions for a subscription purchase. This way the customer agrees to get one of these items every month or specific period. Items like soaps, shampoos etc are all which can operate on this model. You can even send emails suggesting subscriptions at a certain point after a certain purchase was made.

Reminders

Sometimes people get interrupted in the middle of a purchase and then never make it back to complete it. This is true especially if it is an impulse buy. Depending on the commerce shopping cart, you can generate reminders, along with the items in the cart and the costs, and send it to all such customers. There will also be a lot of possibilities of tweaking these reminders based on the features that the shopping cart supports.

 

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Add the ability to sell goods or services from your website with e-commerce shopping cart software  from Secure Net Shop

Avoiding shopping cart abandonment

Avoiding shopping cart abandonment

1Written by Secure Net Shop

One of the most frustrating things to see as an e commerce vendor, is when the customer goes all the way through the shopping process only to leave the site without completing the purchase. This is known as shopping cart abandonment. According to a study conducted by UPS, eighty percent of the users surveyed said that they had abandoned their cart at some point. Avoiding or recovering from this is key to increasing sales and avoiding lost customers. Here are some best practices for avoiding this:

As part of the study mentioned above, it was discovered that issues with shipping had led some customers to not complete the checkout process. One way to avoid this is to clearly communicate the expected delivery date based on the current order date and the delivery address entered. In addition, also offer multiple delivery speeds with costs and show the possible delivery date range for each of speeds.

Collect email addresses of the customer at the start of the order. Ask for the email addres even if the customer indicated a guest checkout without creating an account. Associate the incomplete checkout with the email address and send a reminder to the user.

A comscore study found that online shoppers with cart totals under $50 preferred flat shipping over product discounts. Be open to taking a small loss on shipping costs and selling products at full value.

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Secure Net Shop is an online shopping cart provider for ecommerce sites.